American Advertising Awards (ADDYs) Annual Local Competition
Entry Fee: $29 (Single or Campaign)
Internal Submission Deadline for extra credit and entry fee coverage:
December 14, 2023
Final Submission Deadline: January 8, 2024
Student Rules: https://bit.ly/46H6rNJ
Professional Rules: https://bit.ly/47GEjvp
Entry Site: https://enter.americanadvertisingawards.com/a/Organizations/10-RGV/Home
ADDY Awards Submission Workshop
2:00 PM, Tuesday, December 12, 2023
EVABL 1.223
Dear Students,
If you see your work listed below with the information block displayed in purple, congratulations! Your graphic design work has been selected for submission to the ADDY Award 2023-2024 Competition by the faculty on your behalf. We’re excited to share that the entry fee for each sponsored work will be covered by the UTRGV School of Art & Design.
To ensure that you have all the essential details for this year’s ADDY entries, kindly review the student rules and categories provided in the following link: https://bit.ly/46H6rNJ. Please make sure to submit your works under the appropriate categories to ensure accurate identification.
This year, the AAF-RGV local ADDY club has increased the entry fee by $1, making it $29 for either a single entry or a campaign. This adjustment allows the club to advance gold student award-winning entries to the District 10 regional competition after the local contest.
Please ensure strict adherence to all online submission guidelines within the entry system to guarantee the proper representation of your work throughout all three tiers of the American Advertising Awards competition.
For magazines or multiple-page publications like book design or brochure design, kindly submit a link created via heyzine.com. This elegant platform allows judges to view the magazine in context through the internet.
In the case of UI/UX designs, keep in mind the virtual judging aspect. Provide a video of the pages along with a .pdf to help judges better appreciate the design in action.
The American Advertising Awards, the home of the ADDY® Award, stands as one of the industry’s largest creative competitions, attracting nearly 30,000 professional and student entries annually. The mission is to recognize and reward the creative spirit of excellence in advertising.
Conducted annually by the American Advertising Federation (AAF), the local Ad Club phase serves as the first step in a three-tier, national competition. Local ADDY winners then compete at the district level, and district winners proceed to the national stage of the American Advertising Awards.
To submit your entry, visit the entry site:
https://enter.americanadvertisingawards.com/a/Organizations/10-RGV/Home
If your work has been suggested by faculty for an ADDY submission in the final exam meeting, and you wish to submit additional works, please email me the PDF file of your invoice for verification by 12:00 PM on December 14. This is applicable if you are seeking extra credit for your final grades or if you intend to submit a UTRGV-sponsored entry. The fee for a single entry is $29 USD.
If you would like faculty assistance in submitting your work to the local AAF club, kindly share your UTRGV email address, telephone number, and mailing address before December 16 at 4:00 AM. I will ensure the accurate submission of your entries to the local AAF club on your behalf.
In order to foster an unbiased judging process, we recommend making a few adjustments to your online profile:
Profile Image: Temporarily change your profile image to something other than your real portrait. You can revert to your original portrait after June 30, 2024.
Account Name: Alter your Behance account name to a nickname that doesn’t disclose your real name. You can switch it back to your actual name after June 30, 2024.
Project Title: Refrain from using real personal names in project titles. This precaution prevents the inclusion of real names in the URL, avoiding the risk of rendering the entry void.
By adhering to these guidelines, you play a vital role in maintaining a level playing field throughout the judging process. These recommendations from the American Advertising Federation (AAF) are designed to prevent jurors from identifying entrants based on real names and profile images, thereby minimizing potential biases.
Remember, you have the flexibility to revert your account name and profile image back to their original settings after June 15, 2023. If you opt to change your account name post-submission, be assured that this adjustment will not impact the submitted link for judging.
Thank you for your understanding and cooperation. If you have any questions or concerns, feel free to reach out.
Best of luck with your submissions!
Ping Xu
Sponsored Work-1: CLARE EXPRESSION POP Campaign
Category: S01B: POP
https://www.behance.net/gallery/164987799/Glare-Branding-Campaign
Submission Status: Submitted on December 21, 2023
S01B-454176-10-RGV
Suggested Entries:
S25B: Illustration Campaign
Sponsored Work-2: Guitar World Festival BRM
Category: S06: Direct Marketing
https://bit.ly/46NgFvX
Submission Status: Submitted on December 22, 2023
S06-454395-10-RGV
Sponsored Work-3: Rolas Magazine-Special Edition
Category: S05C: Cover/Editorial Spread or Feature-Series
https://bit.ly/3GsHNpx
Submission Status: Submitted on December 27, 2023
S05C-454731-10-RGV
Sponsored Work-4: InnerCanvas UX/UI
Category: S31: Digital Creative Technology
https://www.behance.net/gallery/170172159/Final-Popfluence-Magazine-Design
Submission Status: Submitted on December 27, 2023
S31-454786-10-RGV
Suggested Entries:
POP Fluence Magazine
Sponsored Work-5: Absolut Elixir Expo Brochure
Category: S03 Brochure Design
https://bit.ly/47CIKrp
Submission Status: Submitted on December 27, 2023
S03-454740-10-RGV
Sponsored Work-6: Adobe Creative Design Virtual Expo Poster
Category: S09A Poster Design
https://www.behance.net/gallery/185925983/Project-2-Event-Poster
Submission Status: Submitted on Dec. 6, 2023
Suggested Works & Categories:
Category: S03 Brochure
Adobe Creative Design Virtual Expo Brochure
https://www.behance.net/gallery/182949981/Project-1-Collateral-Campaign
Submitted on Dec. 4, 2023
Sponsored Work-7: SUNY App
Category: S14: App
https://www.behance.net/gallery/186535027/UI-Project
Submission Status: Submitted on December 21, 2023
S14-450853-10-RGV
Suggested Works & Categories:
1. SUNY Poster Campaign (S09B: Poster)
2. SUNY UI Design (S31: Digital Creative technology)
3. Poster Campaign (S09B)
Sponsored Work-8: UTRGV MFA Poster Campaign
Category: S09B: Poster Campaign
https://flickr.com/photos/196142040@N06/53381034109/in/pool-promotional-mailer/
Submission Status: Submitted on Dec. 6, 2023
S09B-450896-10-RGV
Suggested Works & Categories:
UTRGV MFA Brochure (S03 Brochure)
https://www.behance.net/gallery/183107229/Brochure-Design
Submitted on Dec. 4, 2023
Sponsored Work-9: ASTRO REALM Branding Campaign
Category: S22B: Branding Campaign (Page-8)
https://bit.ly/3ReO1hU
Submission Status: Submitted on December 21, 2023
S22B-452676-10-RGV
Suggested Work & Category:
1. Poster Campaign (S09B: Poster Campaign / Page-8)
2. ASTRO REALM Logo (S24A Logo Design / Page 13)
3. ASTRO REALM Consumer Campaign (S21)
> Brand Identity
> Branding POP
> Branding on Social Media
> Branding on UI Kit Poster
4. Branding on UI (S14 App)
5. Branding on UI (S31 Digital Creative Technology)
Sponsored Work-10: FRESHFLEX App
Category: S14 App
https://www.behance.net/gallery/180302887/FreshFlex-Branding-Campaign
Submission Status: Submitted on December 27, 2023
S14-454402-10-RGV
Suggested Works & Categories
1. FRESHFLEX Poster Campaign: S09B: Poster Campaign
2. FRESHFLEX Advertising Campaign (S21: Integrated Consumer Campaign)
https://www.behance.net/gallery/180302887/FreshFlex-Branding-Campaign
> Brand Logo
> Posters
> Billboards
> Instagram Ads
> UI Kit
3. FRESHFLEX UI/UX Design (S31 Digital Creative Technology)
4. FRESHFLEX Social Media Campaign (S13B Social Media Campaign)
Sponsored Work-11: THUNDR Branding Campaign
Category: S22B Integrated Branding Campaign
https://www.behance.net/gallery/168065445/THUNDR-AD-Campaign
Submission Status: Submitted on December 22, 2023
S22B-454443-10-RGV
Suggested Works & Categories:
1. THUNDR Logo (S24: Logo)
2. THUNDR Advertising Campaign (S21 Integrated Consumer Campaign: Page-12)
https://www.behance.net/gallery/164984983/THUNDR-Brand-Identity-Design
3. THUNDR App: (S14 App: Page-10)
https://www.behance.net/gallery/170179139/THUNDR-Audio-UI-Branding
4. THUNDR UI Branding: (S31 Digital Creative Technology: Page-14)
Sponsored Work-12: Haven Branding Campaign
Category: S22B Integrated Branding Campaign (Page-8)
https://www.behance.net/gallery/163882987/Haven-Streetwear-Branding-Campaign
Submission Status: Submitted on December 30, 2023
S22B-453387-10-RGV
Suggested Works & Categories:
1. Haven – Brand Identity (S24A Logo Design – Page 13)
2. Haven POP Campaign
https://www.behance.net/gallery/163882987/Haven-Streetwear-Branding-Campaign
3. Haven App (S14: App)
https://www.behance.net/gallery/170083717/Haven-Streetwear-UIUX
4. Haven UI Branding (S31 Digital Creative Technology: Page-14)
Sponsored Work-13: POPS Advertising Campaign
Category: S21 Integrated Consumer Campaign
https://www.behance.net/gallery/181241761/POPS | https://bit.ly/3t0WCwi
Submission Status: Submitted on January 8, 2024
S21-460287-10-RGV
Suggested Works & Categories:
1. POPS – POP (S01B: POP (Page 5)
2. POPS Logo (S24A Logo)
3. POPS Poster Campaign (S09B: Poster Campaign)
https://bit.ly/47J8gv8 | https://bit.ly/3TghFFM
4. POPS Ad Campaign on Social Media: S13A Social Media (Page-10)
Sponsored Work-14: Bear Mount Branding Campaign
Category: S22B: Integrated Branding Campaign
https://www.behance.net/gallery/165025891/Brand-Identity-Campaign
Submission Status: Submitted on December 30, 2023
S22B-455643-10-RGV
Suggested Works & Categories:
1. Bear Mount Logo (S24A: Logo)
2. Bear Mount App (S14: App)
3. Bear Mount UI (S31: Digital Creative Technology)
https://www.behance.net/gallery/170185381/UI-Kit-Poster
Sponsored Work-15: CLARE EXPRESSION App
Category: S14 App
https://www.behance.net/gallery/170176429/GLARE-Hair-Dye-UIUX-Design
Submission Status: Submitted on December 21, 2023
S14-454175-10-RGV
Suggested Work & Categories:
1. CLARE EXPRESSION UI Branding (S31 Digital Creative Technology)
2. CLARE EXPRESSION Branding Campaign
https://www.behance.net/gallery/164987799/Glare-Branding-Campaign
Sponsored Work-16: ZIZZ Consumer Campaign
Category: ZIZZ Branding Campaign (S21: Integrated COnsumer Campaign)
Category: ZIZZ Branding Campaign (S22B: Integrated Branding Campaign)
https://www.behance.net/gallery/165012385/ZIZZ-Brand-Identity-Campaign
Submission Status: Submitted on December 24, 2023
S21-453701-10-RGV
S22B-453712-10-RGV
Suggested Works & Categories:
1. ZIZZ Ad Campaign on Social Media: S13A Social Media (Page-10)
2. ZIZZ App (S14 App)
3. ZIZZ UI Branding (S31 Digital Creative Technology: Page-14)
Sponsored Work-17: Mind Wave App
Category: S14 App (Page-10)
https://www.behance.net/gallery/169609511/Mindwave-UIUX-Design
Submission Status: Submitted on December 22, 2023
S14-454441-10-RGV
Sponsored Work-18: Green Bites Logo
Category: S24 Logo
https://bit.ly/41595vA
Submission Status: Submitted on December 30, 2023
S24A-455626-10-RGV
American Advertising Awards 2022-2023 UTRGV Award-Winning Entries of AAF-RGV Competition
https://pxstudio.us/blog/?p=62621
American Advertising Awards 2022-2023 UTRGV Award-Winning Entries of District 10 Regioanl Competition at Dallas
https://pxstudio.us/blog/?p=63230