Ping Xu | QM Certified Instructor Associate Professor of Visual Communication Design School of Art & Design / The University of Texas Rio Grande Valley https://www.utrgv.edu/school-of-art/faculty-and-staff/faculty/ MFA, Visual Communications, Kansas State University BFA, Visual Communications, Illinois Institute of Art – Chicago AAS, Package Design, Shanghai Institute of Technology

Ping Xu, born and raised in Shanghai, China, transitioned from a successful ten-year advertising career to academia in the United States, joining The University of Texas Rio Grande Valley (UTRGV) in Fall 2015. His professional roles included Graphic Designer, Art Director, Creative Director, and Production Director. Since 2005, he has been teaching visual communication design at all academic levels across the U.S.

With expertise in identity design, poster design, advertising, interactive design, digital photography, and typography, Ping’s research emphasizes creating engaging visual concepts through experimentation and contemporary media. His innovative work has received widespread acclaim, including awards from prestigious competitions such as the London International Creative Competition, International Design Awards, INDIGO Award, and United Designs Alliance‘s annual competitions. He has also won multiple American Advertising Awards (ADDYs) from 2008 to 2020. https://pxstudio.us/blog/?cat=27

Ping’s designs have been featured in esteemed publications like the LogoLounge Book Series and International Contemporary Artists, and regularly appear in UDA Annuals. His work has been showcased in exhibitions across the U.S., Korea, China, and Taiwan. As the founder and curator of the Cross Connections International Design Exhibition, he has facilitated global exchanges in Visual Communication Design, collaborating with institutions worldwide and renowned museums.
https://www.utrgv.edu/crossconnections/

An active member of the design community, Ping holds memberships in organizations such as AIGA, TDC, and AAF, while serving as Executive Director of the United Designs Alliance. His pro bono work supports local communities, non-profits, and international clients.

As a forward-thinking educator, Ping incorporates User-Centered UI/UX Design and Generative AI into his teaching, leveraging tools like Figma, Webflow, Firefly, and Midjourney. His approach empowers students and designers to explore new creative frontiers.

Ping Xu, MFA in Visual Communication Design
Associate Professor of Visual Communication Design
School of Art and Design,
The University of Texas Rio Grande Valley
ping.xu@utrgv.edu
EVABL 1.209

Graphic Designer
Logo Designer
Art Director
Educator
Typographer
Photographer
Curator

Artist Statement | Behance | Linkedin | Instagram | Facebook | Flickr

---

徐平 | QM認證講師
視覺傳播設計碩士/終身教授
德克薩斯大學里奧格蘭德河谷分校-藝術與設計學院
視覺傳播設計碩士（MFA），堪薩斯州立大學
視覺傳播設計學士（BFA），伊利諾藝術學院 – 芝加哥
包裝設計副學士（AAS），上海應用技術學院

徐平（Ping Xu）出生並成長於中國上海，從事廣告行業十年後成功轉型為美國的學術界人士，並於2015年秋季加入德克薩斯大學里奧格蘭德河谷分校（UTRGV）。他的職業生涯涵蓋了平面設計師、美術指導、創意總監及製作總監等多個重要角色。自2005年以來，他一直致力於教授美國各學術層級的視覺傳達設計課程。

徐平專長於識別設計、海報設計、廣告設計、互動設計、數位攝影及字體設計等領域，他的研究著重於透過實驗與當代媒體創造引人入勝的視覺概念。他的創新作品獲得廣泛讚譽，包括倫敦國際創意大賽（LICC）、國際設計獎（IDA）、INDIGO設計獎和聯合設計聯盟（UDA）頒發的多項大獎，並多次榮獲美國廣告獎（ADDYs）。

他的設計作品曾刊載於《LogoLounge》書籍系列以及《International Contemporary Artists》，並經常出現在UDA年刊中。他的作品還參加了美國、韓國、中國和台灣等地的多項展覽。作為Cross Connections國際設計展覽的創辦人兼策展人，他推動了全球平面設計的交流與合作，並與世界各地的院校和著名博物館展開合作。

徐平積極參與設計界，他是美國平面設計協會（AIGA）、紐約藝術指導俱樂部（ADC）、字體指導俱樂部（TDC）以及美國廣告聯盟（AAF）的成員，同時擔任聯合設計聯盟的執行董事。他還透過自由設計實踐為本地社區、非營利組織及國際客戶提供公益設計服務。

自2011年以來，徐平領導了多次海外學習計劃。在UTRGV期間，他於2016年至2019年間組織了前往中國大陸和台灣的學習旅行，為學生提供了寶貴的全球視野和在知名機構如麥肯（McCann）、李奧貝納（Leo Burnett）、奧美（Ogilvy）和盛世長城（Saatchi & Saatchi）實習的機會。目前，他正在籌備學生暑期前往韓國和台灣的新一輪暑期海外學習計劃。

作為一位具有前瞻性思維的設計教育工作者，徐平在教學中融合了以用戶為中心的UI/UX設計和生成式AI。他利用Figma、Webflow、XD、和在Photoshop、Illustrator、Firefly和Midjourney等平台和工具中的AI功能，將其作為一種充滿活力的創意工具和途徑，幫助自己突破創意局限，並融入到他的教學中去。

徐平，
視覺傳播設計碩士
視覺傳播設計終身教授
德克薩斯大學里奧格蘭德河谷分校-藝術與設計學院