Student Awards & Winners From PXSTUDIO Classes | AAF-RGV ADDY Award Local Competition | March 4, 2021
The American Advertising Awards is the advertising industry’s largest and most representative competition, attracting over 40,000 entries every year in local AAF Ad Club competitions. The mission of the American Advertising Awards competition is to recognize and reward the creative spirit of excellence in the art of advertising.
Conducted annually by the AAF, the local Ad Club phase is the first of a three-tier, national competition. Concurrently, all across the country, local entrants vie to win ADDY Awards—recognition as the very best in their markets. At the second tier, local ADDY winners compete against winners from other local clubs in one of 15 district competitions. District ADDY winners are then forwarded to the third tier, the national stage of the American Advertising Awards. Entry in your local Ad Club competition is the first step toward winning a national ADDY.
Entering the American Advertising Awards supports the entire advertising industry, because the AAF and its local and district affiliates use the proceeds to enhance advertising through programs such as public service, internships, advocacy groups, advertising education, and consumer awareness.
Selection of the most creative entry in each category is affected by a scoring process in which a panel of judges evaluates all creative dimensions of every entry. A Gold ADDY is recognition of the highest level of creative excellence and is judged to be superior to all other entries in the category. Entries that are also considered outstanding and worthy of recognition receive a Silver ADDY. The number of awards given in each category is determined by the judges, based on the relative quality of work in that category.
Student Division
The Student Division of the American Advertising Awards competition, sponsored by the AAF and Ad 2 National, is a unique national awards program designed specially for college students. Work entered at your local level can move up to the regional and national judging, just like the work entered by professionals across the country.
Applicants must be enrolled full- or part-time in an accredited U.S. educational institution.
Students may submit work developed specifically for this competition or from previous projects or student contests.
Work must be created while the entrant is a student not employed in the advertising industry. Student interns are eligible to enter.
| Student Winner | Entry Name | Category | Award | Instructor |
| Alejandro Flores, Lalo Sosa | Meet Up. | S31 – Digital Creative Technology | Gold | Ping Xu |
| Noemi Garcia, Miroslava Rodriquez | CityMobile App | S14 – App (Mobile or Web-Based) | Gold | Ping Xu |
| Noemi Garcia, Miroslava Rodriquez | CityMobile App | S31 – Digital Creative Technology | Gold, Best of UI/UX | Ping Xu |
| Claudia Cadena | Amigos Branding Campaign | S22B – Integrated Brand Identity Campaign – Campaign | Silver | Ping Xu |
| Lorelei Lopez, Jaquelin Leal | Urbs App | S31 – Digital Creative Technology | Silver | Ping Xu |
| Gabriela Torres | RGV Pet Care | S24 – Logo Design | Silver | Ping Xu |
| Jovanna Mireles, Joseline Beruman | Compassion App | S14 – App (Mobile or Web-Based) | Silver | Ping Xu |
| Frida Retana | Fuego Logo | S24 – Logo Design | Silver | Ping Xu |
| Jenna Hinojosa | GeeOhMap App | S31 – Digital Creative Technology | Bronze | Ping Xu |
| Lorele Lopez, Jaquelin Leal | Urbs App | S14 – App (Mobile or Web-Based) | Bronze | Ping Xu |
| Alexandria Galvan, Osbel Olivares | Rainbow Summer Camp App | S14 – App (Mobile or Web-Based) | Bronze | Ping Xu |
| Michel Flores Tavizon | La Sierra Mexican Restaurant Logo | S24 – Logo Design | Bronze | Ping Xu |
| Claudia Cadena Garcia, Leslie Cantu | LEEVA Magazine | S05C – Cover/Editorial Spread or Feature – Series | Honorable Mention | Ping Xu |
| Osbel Olivares | Rainbow Campaign | S22B – Integrated Brand Identity Campaign – Campaign | Honorable Mention | Ping Xu |
| Ruben Clemente, David Garcia | Coachella Newsletter | S09A – Single | Honorable Mention | Ping Xu |
| Paola Gomez, Michel Flores | TechNest | S09A – Single | Honorable Mention | Ping Xu |
| Michel Flores Tavizon | AIGA Get The Vote Out | S09A – Single | Honorable Mention | Ping Xu |
| Ruben Clemente | Quill Gear Logo | S24 – Logo Design | Honorable Mention | Ping Xu |
| Osbel Olivares | Rainbow Summer Camp | S24 – Logo Design | Honorable Mention | Ping Xu |
Dear student winners,
Congratulations for your American Advertising Awards with Gold ADDYs, Silver ADDYs, and Bronze ADDYs in the AAF-RGV local competition! If you won Gold ADDYs, your entries will be advanced by the AAF-RGV local club to the District-10 chapter. If you won Silver or Bronze awards, your entries will be advanced by the local club to the regional level too if you pay $26 entry fee for joining the regional level competition. You will receive an email from the District-10 for joining the regional competition soon.
Student Awards & Winners From AAF-District 10 ADDY Award Regional Competition | District-10 Winner / April 5, 2021
https://pxstudio.us/pdf/ADDY_D10_2021Notification.pdf
The real challenge of ADDY competition is the Regional ADDYs and National ADDYs because the District-10 regional competition is the platform to compete student work from 24 universities and colleges across Arkansas, Louisianan, Oklahoma, and Texas including student work from UT Austin, UT Arlington, UT San Antonio, Texas A&M Commerce, and University of Central Oklahoma.
| Student Winner | Entry Name | Category | Award | Instructor |
| Noemi Garcia Miroslava Rodriquez | CityMobile. | S14 – App (Mobile or Web-Based) | Bronze | Ping Xu |
| Schools Participating ADDYs-2021 at the District 10 Regional Competition: Amarillo College |
| Arkansas State University |
| Centenary College of Louisiana |
| Job Propulsion Lab |
| Louisiana Tech University |
| Oklahoma City University |
| Southern Methodist University |
| Texas A&M Corpus Christi |
| Texas A&M University – Commerce |
| Texas Christian University |
| Texas Creative- University of Texas |
| Texas State University |
| Texas Tech University |
| University of Oklahoma |
| The University of Tulsa |
| University of Central Oklahoma |
| University of Houston |
| University of Incarnte Word |
| University of North Texas |
| University of Texas at San Antonio |
| University of Texas at Austin |
| University of Texas at Arlington |
| University of Texas Rio Grande Valley (Number of RGV entries: 13) |
| West Texas A&M University |
2021 District 10 AAF Student Winners: https://aaf10.org/american-advertising-awards/ |
2021 AAF District-10 / Schools with Student Awards:
| Institution | Gold | Silver | Bronze | Main entry categories |
| Texas Creative-University of Texas | 1 | Campaign | ||
| University of Texas at Austin | 1 | App (Mobile or Web-based) | ||
| Southern Methodist University | 4 | 3 | 3 | Campaign |
| Texas A&M University-Commerce | 1 | 1 | Campaign | |
| Texas A&M University-Commerce at Dallas | 1 | Campaign | ||
| University of North Texas | 1 | Integrated Brand Identity Campaign | ||
| Texas Christian University | 1 | 2 | 2 | Packaging, Poster Single, Magazine Design |
| Texas Tech University | 1 | 1 | Packaging, Stationery Set, Package | |
| Arkansas State University | 2 | Campaign | ||
| UCO School of Design | 1 | Magazine Design | ||
| Oklahoma City University | 1 | Digital Creative Technology | ||
| University of Oklahoma | 1 | Campaign | ||
| University of Central Oklahoma | 4 | 4 | 10 | Packaging, Stationery Set, Package, Special Event Materials, Magazine Cover, Book Design, Direct Marketing, Campaign, App, Integrated Brand Identity Campaign |
| University of Texas at Arlington | 1 | Magazine Design | ||
| University of Texas Rio Grande Valley | 1 | App (Mobile or Web-based) | ||
| University of Texas at San Antonio | 1 | App (Mobile or Web-based) | ||
| Texas State University | 1 | Integrated Brand Identity Campaign |
Judges this year were:
Matt Hanson | Director of Digital Msrketing Strategy| Digital Helium, LLC | Saint John, Indiana
John McCafferty | President/Creative Director | McCafferty Advertising | Louisville, Kentucky
Gil Arevalo | Lead Creative | Harley-Davidson | Milwaukee, Wisconsin
Allison Robbins | CEO/Owner | Aspect 6 Creative | Muncie, Indiana
School of Art and Design (SOAD) design student takes a Bronze in the
Addy’s District 10 Competition
SOAD NEWS / Press Release: April 6, 2021
https://www.utrgv.edu/school-of-art/_files/documents/press_release_addys_2021.pdf
COPY:
Eleven UTRGV Gold award-winning entries from the AAF-RGV’s local American Advertising Awards Competition were advanced to the ADDY-2021 District-10 Regional Competition. Noemi Garcia and Miroslava Rodriguez for mobile app “City Mobile”. Noemi and Miroslava worked on this app during Professor Ping Xu’s Design Class this semester and participated in the Adobe challenge with this app as well.
There are 15 clubs in the 10th District from Texas, Arkansas, Louisiana, and Oklahoma. There were 233 total entries in the D10 district for the student competition with 50 total medals awarded and only 12 received gold. The gold medal winners will now advance to the National competition. The original local competition had 2300 student entries which was narrowed to 233 advancing to the district level. Over 24 different universities competed for these 50 coveted spots.
The entire design faculty, Elizabeth Berger, Robert Gilbert, Ping Xu, Erika Balogh, Corinne Whittemore and Josie Stoleson, celebrate this success and are very proud of our student’s participation in the local and district competitions. You can see the competition results at:
https://aaf10.org/wp-content/uploads/2021/04/2021Notification.pdf