Topic: Design Review & Pre-critique for the Project-1
Time: 11:00 AM, Sep 9, 2020
Zoom Link: https://utrgv.zoom.us/j/3146949266
Meeting ID: 314 694 9266
Brief Review: http://pxstudio.us/blog/?p=41422 (Passcode: -0404fa20-)
Design four trade marks through creative exploration and application of complex visual communication skills. Each logo should display a name for certain brand via a legible word mark next to a symbol mark. Each logo should identify a brand and product. The themes of four logos should not be the same. The values of branding and communication will be essential when developing the project.
How to create your project successfully
- Symbol study – research symbol styles (vector-based graphic elements)
- Color study – research color schemes
1. A corporate color palette is usually defined by the colors in a logo
2. Key color(s) – Usually one or two (spot) colors - Font study – research typefaces for logotypes/wordmarks, and choose a unique typeface or a font family to be used
- Case study – research inspirational identity designs through LogoLounge books and pinterest website to have an in-depth look at the process of identity designs.
Logo Design Trends and Inspiration