Dear Students,
If you find your work below and the information block presents purple, it means that your graphic design work is selected and submitted by faculty one behalf of you to enter the ADDY Award 2022-2023 Competition and the entry fee of each sponsored work will be paid by UTRGV School of Art & Design.
We wanted to make sure you had all the information you needed for this year’s ADDY entries. Here is the link to the student rules and categories.
AAF-RGV local ADDY club increased the entry fee by $1 so that the club can advance gold student award winning entries to the District 10 regional competition after the local competition. So, this year each entry will be $28 for either a single entry or a campaign.
Due to ongoing concerns about COVID-19, the American Advertising Awards competition rules, categories and entry procedures for 2022-2023 have been modified to allow for the possibility of remote online judging.
In some categories, entrants are allowed and/or required to upload additional digital examples of an entry. This is intended to provide more appropriate content for the judges, should a virtual judging solution be necessary. For most categories, there has been no change from prior competition years.
Please carefully follow all online submission guidelines provided within the entry system, in order to ensure that your work is properly represented during all three tiers of the American Advertising Awards competition.
For the magazines or multiple page publications such as book design or brochure design, please submit a link created via heyzine.com. This is such an elegant way to view the magazine and it keeps it in context – spreads through internet.
For the UI/UX designs… keep in mind, again, that the judging will be virtual, so a video of the pages along with a .pdf helps the judges really see the design in action.
For detailed information about the categories, please click the text link to download the pdf file or scroll down to bottom of the blog page.
The American Advertising Awards, home of the ADDY® Award, is one of the industry’s largest creative competitions, attracting nearly 30,000 professional and student entries each year through competitions offered through local AAF clubs. The mission of the American Advertising Awards is to recognize and reward the creative spirit of excellence in advertising.
Conducted annually by the American Advertising Federation (AAF), the local Ad Club phase is the first of a three-tier, national competition. Concurrently, all across the country, local entrants vie to win ADDY Awards – recognition as the very best in their markets. At the second tier, local ADDY winners compete against winners from other local clubs in one of 15 district competitions. District ADDY winners are then forwarded to the third tier, the national stage of the American Advertising Awards. Entry in your local Ad Club competition is the first step toward winning a national ADDY.
The entry site can be found at:
https://enter.americanadvertisingawards.com/
If your work is suggested by faculty for an ADDY submission in the final exam meeting and you want to submit additional works to ADDY, you are welcome to email me the pdf file of your invoice to verify me your submissions to ADDY before 12:00 PM on December 18 if you hope to get an extra credit to your final grades. The total extra credit is a 5-point bonus credit or a 6-point credit depends on a single entry or more than one entries by paying your own fund. A single entry’s fee is $28 USD.
The submission deadline of SOAD-sponsored entries: Dec. 30, 2022
The submission deadline of participating AAF-RGV competition by paying entry fees with your own finance: January 27, 2023
ADDY Award submissions are not mandatory and they would not impact your final grade if you don’t want to submit anything.
To provide a URL of your work on Behance or anywhere else such as Flickr or any portfolio site for judging, it will be better to change your profile image to an image other than your real portrait, and change your Behance’s account name to another nickname which doesn’t have your real name. The project title should not include a real personal name, or the person’s name will be included in the URL and the entry will be void. The reason why ADDY suggests this way as AAF doesn’t want the juror to identify an entrant by a real name with a real profile image in case a judge knows the entrant and is biased in any way. You can change your account name back to your real name after June 15, 2023. If you want to change your account name after your submissions, the account name change would not impact the submitted link for judging.
Total Number / Final Selection for SOAD-Sponsored Entries from the PXSTUDIO Classes: 29
| Category | Entry Title | Entry Code | # |
| S01B | • Wander POP | • S01B-423678-10-RGV | 1 |
| S05C | • CLOVE Magazine • SPiKE Magazine | • S05C-420480-10-RGV • S05C-420483-10-RGV | 2 |
| S09A/S09B | • Kreme Poster Campaign • Musou Poster Campaign • Paris Fashion Week Poster | • S09B-419408-10-RGV • S09B-419436-10-RGV • S09A-421639-10-RGV | 3 |
| S13B | • Doof Instagram Ads • RGV MediKids Pediatric Ads • Wander Instagram Ads | • S13B-423350-10-RGV • S13B-423393-10-RGV • S13B-423681-10-RGV | 3 |
| S14 | • ATLAS App • Moody App • Swag.bag App | • S14-419999-10-RGV • S14-423224-10-RGV • S14-423185-10-RGV | 3 |
| S17 | • DesignRush Digital Brochure | • S17-419733-10-RGV | 1 |
| S21 | • AD World Collateral Campaign • CHOC NOIR Campaign • Chunk A Chip Campaign • HDL-2022 Collateral Campaign | • S21-420527-10-RGV • S21-421252-10-RGV • S21-421360-10-RGV • S21-419322-10-RGV | 4 |
| S22B | • Feire Branding Campaign • Mr. Sirloin Branding Campaign • URSA Branding Campaign • Sunset Cones Branding Campaign | • S22B-420504-10-RGV • S22B-423652-10-RGV • S22B-423385-10-RGV • S22B-423731-10-RGV | 4 |
| S24A | • Honex Logo • Doof Logo • NOVA Logo • Wander Logo • Mr. Sirloin Logo • Super Sonic Logo | • S24A-419675-10-RGV • S24A-419435-10-RGV • S24A-419753-10-RGV • S24A-419464-10-RGV • S24A-421182-10-RGV • S24A-423847-10-RGV | 6 |
| S25B | • Hybrid Campaign • Hybrid Band Illustration Campaign | • S25B-419736-10-RGV • S25B-423830-10-RGV | 2 |
| ARTS-3333: 2 ARTS-4333: 4 ARTS-4334: 20 ARTS-4338: 3 | • 29 Entries > 10 Categories • 18 Entrants (Selected from 9 classes) | The above entry codes have been forwarded to the art department office and the AAF-RGV chapter for being SOAD-sponsored entries | 29 |
Sponsored Work-1: SPiKE Magazine-Special Edition
Category: S05C: Cover/Editorial Spread or Feature-Series (Page-5)
Submission Status: Submitted on Dec. 26, 2022
https://bit.ly/3jvi2wB | https://bit.ly/3I3LgwJ
Suggested Works & Categories:
1. Sunset Cones Logo: S24 Logo Design
2. Sunset Cones POP Campaign: S01B POP
Sponsored Work-2: CLOVE Magazine
Category: S05C: Cover/Editorial Spread or Feature-Series (Page-5)
Submission Status: Submitted on Dec. 17, 2022
https://bit.ly/3j8fq7E | https://bit.ly/3hCDUpd
Suggested Works & Categories:
1. Blue Screen Logo: S24 Logo Design
2. Blue Screen Stationery Set: S02: Stationery Package
Sponsored Work-3 & 4: Hybrid Campaigns
https://bit.ly/3F9KxXW
• Hybrid Campaigns: S25B Illustration Campaign: Submitted on Dec. 10, 2022
• Hybrid Band Illustration Campaign: S25B Illustration Campaign: Submitted on Dec. 29, 2022
Sponsored Work-5: Supersonic Logo:
Category: S24A Logo Design
Submission Status: Submitted on Dec. 29, 2022
https://bit.ly/3I4lc4E
Sponsored Work-6: Honex Logo:
Category: S24A Logo Design (Page 13)
Submission Status: Submitted on Dec. 9, 2022
https://bit.ly/3Y1VnYw
Suggested Works & Categories:
1. Honex POP: POP (S01B / Page 5) https://bit.ly/3WqQSFm
2. Honex Poster Campaign: S09B Poster Campaign (Page 8)
3. Honex Campaign: S21 Integrated Consumer Campaign (Page-12)
• Logo
• POP
• Poster
• Billboard
• Instagram Ads
• UI
4. Honex Ads on Social Media: S13A Social Media (Page-10)
Sponsored Work-7 & 8: DOOF Logo & Social Media Ads
Doof Logo > S24A: Logo Design | Submitted on Dec. 9, 2022 | https://bit.ly/3uy4rXI
DOOF Instagram Campaign >: S13A: Social Media | Submitted on Dec. 27, 2022 |
https://bit.ly/3YW2Vwf
Suggested Works & Categories:
1. DOOF Advertising Campaign: S21 Integrated Consumer Campaign (Page-12)
2. DOOF App: S14 App / Mobile or Web-Based (Page-10)
3. DOOF App: S31 Digital Creative Technology (Page-14)
Sponsored Work-9: Nova Logo:
Category: S24A Logo Design (Page 13)
Submission Status: Submitted on Dec. 13, 2022
https://bit.ly/3uOGn2F
Suggested Works & Categories:
1. Nova Branding Campaign: S22B Integrated Brand Identity Campaign (Page-12)
2. Nova Airlines Poster Campaign: $09B Poster Campaign (https://bit.ly/3Yg5uJv)
3. Nova App: S14 App / Mobile or Web-Based (Page-10) (https://bit.ly/3BwbnIs)
4. Nova App: S31 Digital Creative Technology (Page-14) (https://bit.ly/3BwbnIs)
Sponsored Work-10, 11, 12: Wander – App Logo, POP, Social Media Ads
• Wander Logo > S24A Logo Design | Submitted on Dec. 9, 2022
• Wander POP > S01B POP | Submitted on Dec. 29, 2022
• Wander Social Media Ads > S13A Social Media | Submitted on Dec. 29, 2022
https://bit.ly/3FdgDSp
Suggested Works & Categories:
1. Wander Poster Campaign: S09B Poster Campaign | Submitted / Self-Sponsored
2. Wander Integrated Campaign: S21 Integrated Consumer Campaign | Submitted / Self-Sponsored
Sponsored Work-13: Kreme Poster Campaign
Category: S09B: Poster Campaign
Submission Status: Submitted on Dec. 8, 2022
Suggested Work & Category: Kreme Campaign
• Kreme Billboard: S10A Outdoor Board (Page-8)
• Kreme Campaign: S21 Integrated Consumer Campaign (Page-13)
• Kreme Ads on Social Media: S13A Social Media (Page-10)
https://bit.ly/3Y7UsFM
Sponsored Work-14: Musou Poster Campaign
Category: S09B: Poster Campaign (Page-8)
https://bit.ly/3Fc8CgB
Submission Status: Submitted on Dec. 8, 2022
Suggested Work & Categories: Musou Logo & App
1. Logo (S24A Logo Design / Page 13)
2. Musou App (S14 App & Website / Page 10)
3. Musou App (S31 Digital Creative Technology / Page-14)
https://bit.ly/3uz4ceJ
Sponsored Work-15: Sunset Cones Branding Campaign
• Sunset Cones Branding Campaign
> Brand Identity
> Branding POP
> Branding on Social Media
> Branding on UI
Submission Status: Submitted on Dec. 29, 2022
https://bit.ly/3VvEP8D | https://adobe.ly/3GqJuEN
Suggested Work & Category: Sunset Cones Logo
• Logo (S24A Logo Design / Page 13)
Sponsored Work-16 & 17: Mr. Sirloin Logo & Advertising Campaign
• Mr. Sirloin Logo: S24A Logo Design | Submitted on Dec. 24, 2022
https://bit.ly/3I9OjDv
• Mr. Sirloin Campaign: S22B Integrated Brand Identity Campaign | Submitted on Dec. 29, 2022
> Brand Logo
> Posters
> Billboards
> Instagram Ads
> UI Kit
Abstract
Mr. Sirloin – exudes traditional Mexican culture by preparing the best Mexican food in the USA. Nowadays, most Americans’ perception of typical Mexican dishes only includes; ‘nachos’, ‘burritos’, ‘chicken tacos’, and ‘greasy quesadillas’. Seeing that on its way to the United States, it has lost some of its flavors.
This campaign creates awareness and curiosity about what Mexican traditional dishes really taste like with the campaign’s slogan “Tastes like Mexico” or in its native language “Sabor a Mexico”. It shows authenticity and richness with its high-quality imagery aiming to inspire consumers to savor every bite.
Although there are indeed a lot of culinary plates not typically shown to the American audience,
there is no going wrong with tacos to create a much stronger association and recreate the taste of one of the most known dishes in the world. Opening the doors for consumers to try other typical culinary dishes.
Brand values like originality, authenticity, creativity, and inspiration are essential factors for the campaign. Its design elements embody a balance between color, texture, visual illustrations, typography, and photography. Little elements like the background pattern of clay take in the architecture. Different shades of green and red not only promote freshness but also takes part in the Mexican flag. Visual illustration and imagery display typical Mexican ingredients such as lemon, onion, chili, and pepper.
The campaign utilizes a variety of marketing channels, including social media ads, app design, poster and outdoor-board design to reach a diverse audience and effectively promote the brand dedicated to attracting a real Mr. Sirloin experience because ‘This is what Mexico really tastes like.’
Suggested Works & Categories
• Mr. Sirloin Poster Campaign: S09B Poster Campaign (Page 8)
• Mr. Sirloin Billboard Campaign: S10A Outdoor Board (Page-8)
• Mr. Sirloin Instagram Ads: S13A Social Media (Page-10)
• Mr. Sirloin Campaign: S21 Integrated Consumer Design (Page 12)
> Brand Identity
> Posters
> Billboards
> Instagram Ads
> UI Kit
• Mr. Sirloin Food Ordering App: S14 Apps (Page-10)
• Mr. Sirloin Food Ordering App: S31 Digital Creative Technology (Page-14)
Sponsored Work-18: Gotta Be Ferie – Branding Campaign
Category: S22B Integrated Brand Identity Campaign (Page 12)
Submission Status: Submitted on Dec. 16, 2022
https://bit.ly/3PAUwKk
Gotta Be Ferie – Branding Campaign
Work Description
“Gotta Be Ferie” is a branding campaign to promote a hotel’s brand identity and brand awareness. It includes a logo, two branding posters, and one UI kit poster for a brand promotional and reservation app.
Ferie logo is created for a hotel and spa that is recognized for its fun, vibrant, and welcoming atmosphere. The palm tree on the letter “I” along with the gradient colors give the feeling of vacation at the beach, which perfectly embodies the meaning of Ferie. The logo with a “daylight” version provides a sunny atmosphere and a “night light” version provides a night life’s romantic feeling.
To further promote the brand identity, I created a couple of posters for the brand identity campaign with outdoor adventure surrounding the hotel in one poster and interior environment and atmosphere in the other poster.
In the new promotional marketing, new creative technologies are critical for the hotel business. I created a promotional app with a user-interface design through a UI kit poster and screen designs and user-experience design for potential consumers to book the hotel. The additional UI kit poster provides a way to enhance the brand awareness and an app provides a way for customers to make reservations through the app.
Suggested Works & Categories:
1. Gotta Be Ferie – Brand Identity (S24A Logo Design – Page 13)
2. Gotta Be Ferie – Poster Campaign: https://bit.ly/3WjwTIo (Page-8)
S09B Poster Campaign (Page-8)
3. Gotta Be Ferie Advertising Campaign (Need a Behance link for the entire campaign)
S21: Integrated Consumer Campaign (Page-12)
4. Gotta Be Ferie App: https://bit.ly/3HIm8eN (S14 App: Page-10)
5. Gotta Be Ferie App: https://bit.ly/3HIm8eN (S31 Digital Creative Technology: Page-14)
Sponsored Work-19: Chunk A Chip Campaign
Category: S21 Integrated Consumer Campaign (Page 12)
Submission Status: Submitted on Dec. 18, 2022
https://bit.ly/3j3U4rU | https://adobe.ly/3G36Gsz
I designed this project for one of my graphic design college courses. This project itself consists of its logo “chunk a chip”. Chunk a chip is a potato chip brand. The chips themselves are stored and protected inside a decorative can, that will be sold in stores. To promote the products, I made 3 POP designs that suite the logo and the products for sale. There are also 2 posters with a matching poster mockup included. Additionally, there is a billboard and its mockup as well. Also, there is a mockup for 4 Instagram ads, and them displayed individually. All my promotional designs are meant to be fun in order to highlight the brand’s identity. Finally, there is a UI kit poster showcasing some of the app design layouts for iPhone and iWatch screens. Along with their corresponding mockups. Links and QR codes are also included in the poster for view. A dedicated main persona with a description too, as well as 3 other personas. Decoratively, the poster is meant to be fun and eye catching to match the rest of the brand campaign. The chunk a chip app’s priority is to make ordering online convenient to their customer’s needs. Giving the customer many options where they can save time and money is what chunk a chip strives to do. The prototype of the app is made to be user-friendly and can be viewed or tested by clicking on the relative link.
Suggested Works & Categories:
1. Chunk A Chip – Brand Identity (S24A Logo Design – Page 13)
2. Chunk A Chip POP (S01B / Page 5)
3. Chunk A Chip – Poster Campaign: https://bit.ly/3WjwTIo | S09B Poster Campaign
4. Chunk A Chip Branding Campaign: S22B: Integrated Branding Campaign
5. Chunk A Chip Ad Campaign on Social Media: S13A Social Media (Page-10)
5. Chunk A Chip App: https://bit.ly/3HIm8eN (S14 App: Page-10)
7. Chunk A Chip App: https://bit.ly/3HIm8eN (S31 Digital Creative Technology: Page-14)
Sponsored Work-20: CHOC NOIR Campaign
Category: S21 Integrated Consumer Campaign (Page 12)
Submission Status: Submitted on Dec. 17, 2022
https://bit.ly/3WqljLH | https://bit.ly/3hCUvsX | https://adobe.ly/3G3kL9u
Abstract
This advertising campaign features a logo, a set of three advertising posters, four Instagram posts, a UI kit poster, and a packaging design layout. With this project, I decided to create a luxury chocolate brand called Choc Noir that is based in France and is most known for its high amounts of cacao. Playing off the concepts of sensuality and chocolate being a symbol for love, I settled on a darker color palette, with brown being one of the primary colors. I also decided to go with this concept to better appeal to the main target audience for luxury chocolate brands, which is women ages 25–54 who are affluent, educated, and urban. For the UI kit poster, I displayed iPhone and a few Apple Watch screens from an app I designed that allows a user to order chocolate more conveniently from their phones. I further included a small infographic section in the UI kit poster that highlights the health benefits of dark chocolate, given that many high-end consumer goods tend to be not only handcrafted but also more health conscious.
Suggested Works & Categories:
1. CHOC NOIR – Poster Campaign: https://bit.ly/3WjwTIo
S09B Poster Campaign
2. CHOC NOIR App: (S31 Digital Creative Technology: Page-14)
https://bit.ly/3hCUvsX | https://adobe.ly/3G3kL9u
Sponsored Work-21: Designrush Digital Brochure
Category: S17 Digital Publication (Page-10)
Submission Status: Submitted on Dec. 10, 2022
https://bit.ly/3VaFc8q
Suggested Categories:
• Logo (S24A Logo Design / Page 13)
• Poster (S09A Poster Single / Page-8)
• Brochure (S03 Brochure / Page-5)
• Integrated Consumer Campaign (Page-21)
> Logo
> Poster
> Brochure
Sponsored Work-22: HDL-2022 Collateral Campaign
Category: S21 Integrated Consumer Campaign (Page 12)
Submission Status: Submitted on Dec. 12, 2022
https://bit.ly/3V6EAks | https://bit.ly/3FDBizs
Abstract
I designed this project for my graphic design college course ARTS-4333. This project includes a logo along with a brochure to promote the How Design Live 2022 event. As for the design aspect I wanted my design to be fun but also appear clean in order to successfully display the information regarding the event. Using geometric shapes and patterns I tried my best to create a both interesting and professional design suitable for the event.
Sponsored Work-23: AD World Collateral Campaign
Category: S21: Integrated Consumer Campaign (Page-12)
• Logo
• Shopping Bag
• Tennis Hat
• Poster
• Banner
• Brochure
Submission Status: Submitted on Dec. 14, 2022
https://bit.ly/3Y7ThpQ | https://bit.ly/3HHoqe6
Suggested Categories:
• Poster (S09A Poster Single / Page-8)
• E-Brochure (S17 Digital Publication / Page-10)
• Brochure (S03 Brochure / Page-5)
• App Design (S14 App (Page-14)
• App Design (S31 Digital Creative Technology (Page-14)
Sponsored Work-24: Paris Fashion Week 2022 Poster
Category: S09A: Poster Single (Page-8)
Submission Status: Submitted on Dec. 19, 2022
https://bit.ly/3W8RVKi
Suggested Works & Categories:
• Paris Fashion Week – Event Logo (S24A Logo Design / Page 13)
• Paris Fashion Week – Event Brochure (S03 Brochure / Page-5) https://bit.ly/3G07K06
• Paris Fashion Week Collateral Campaign (S22B Integrated Branding Campaign (Page-12)
> Logo
> Poster
> Brochure
https://bit.ly/3uY8cWq
Sponsored Work-25: Moody App:
Category: S14 App / Mobile or Web-Based
UI Presentation: https://bit.ly/3FWp1Ga
UX Prototype: https://adobe.ly/3WEwW1K
Submission Status: Submitted on Dec. 26, 2022
Suggested Work & Category:
S31 Digital Creative Technology
Sponsored Work-26: ATLAS App:
Category: S14 App / Mobile or Web-Based (Page-10)
UI Presentation: bit.ly/AtlasBehance
UX Prototype: bit.ly/AtlasNFT
Submission Status: Submitted on Dec. 13, 2022
Suggested Work & Category:
S31 Digital Creative Technology
Sponsored Work-27: Swag.bag App:
Category: S14 App / Mobile or Web-Based (Page-10)
UI Presentation: https://bit.ly/3C2SqO6
UX Prototype: https://bit.ly/3Q0iGOY
Submission Status: Submitted on Dec. 29, 2022
Suggested Work & Category:
S31: Digital Creative Technology
Sponsored Work-28: Rio Grande Kiddie Ad Campaign:
Category: S13B Social Media Campaign
Submission Status: Submitted on Dec. 27, 2022
https://bit.ly/3PR3FPh
Suggested Work & Category:
• Rio Grande Kiddie Logo: S24A Logo Design
• Rio Grande Kiddie Poster Campaign: S09B Poster Campaign
• Rio Grande Kiddie Billboard Campaign: S10A Outdoor Board
Sponsored Work-29: URSA Branding Campaign
Category: S22B Integrated Brand Identity Campaign
Submission Status: Submitted on Dec. 27, 2022
https://bit.ly/3BW8b9e
Suggested Works & Categories
• URSA Poster Campaign: S09B Poster Campaign (Page 8)
• URSA Billboard Campaign: S10A Outdoor Board (Page-8)
• URSA Instagram Ads: S13A Social Media (Page-10)
• URSA Consumer Campaign: S21 Integrated Consumer Design (Page 12)
> Brand Logo
> Posters
> Billboards
> Instagram Ads