American Advertising Awards 2018 Call for Entries | Rules & Categories 2017–2018 / AAF-RGV

Posted by: Ping

The American Advertising Awards is the advertising industry’s largest and most representative competition, attracting over 40,000 entries every year in local AAF Club (Ad Club) competitions. The mission of the American Advertising Awards competition is to recognize and reward the creative spirit of excellence in the art of advertising. Gather you best creative work of 2017 and enter it in the American Advertising Awards (formerly The ADDY’s)! You can find entry deadlines, the new rules and categories and event information here!

Online Entry – 
Wednesday, January 10th, 2018
Online Late Entry – 
Sunday, January 14th, 2018*
*Late Fee’s will apply
Physical Entry –
Thursday, January 11th, 2018
(5:00 pm)
Late Physical Entry –
Monday, January 15th, 2018*
(5:00 pm)
*Late Fee’s will apply

UTRGV School of Art ADDY Award Workshop
1st time: 2:00 pm, December 13, 2017 (VABL 1.224)
2nd time: 2:00 pm, December 14, 2017 (VABL 1.224)

UTRGV School of Art – Drop off Deadline
2:00pm, December 15, 2017

If your works were selected by the faculty members of School of Art’s graphic design committee, you would need to print out your work, and drop off your submission packages to your professor no later than 2:00 pm on December 15, 2017.

With new creatives, agencies and media outlets in the market this year, it promises to be an even bigger competition! The AAFRGV local chapter is particularly looking forward to the Student Competition with entries from both UTRGV and South Texas College.

Conducted annually by the American Advertising Federation (AAF), the local Ad Club phase is the first of a three-tier, national competition. Concurrently, all across the country, local entrants vie to win ADDY Awards – recognition as the very best in their markets. At the second tier, local ADDY winners compete against winners from other local clubs in one of 15 district competitions. District ADDY winners are then forwarded to the third tier, the national stage of the American Advertising Awards. Entry in your local Ad Club competition is the first step toward winning a national ADDY.

If you have any questions or comments, contact the local AAF chapter at

Enter and show your stuff now!


Entering the American Advertising Awards competition supports our entire industry, because the AAF and its local and district affiliates use the proceeds to enhance advertising through programs such as public service, internships, advocacy groups, advertising education, and consumer awareness. Selection of the most creative entry is effected by a scoring process in which a panel of judges evaluates all creative dimensions of every entry. A Student GOLD ADDY Award is recognition of the highest level of creative excellence and is judged to be superior. Student entries that are also considered outstanding and worthy of recognition receive a Student SILVER ADDY Award. The number of awards given in each category is determined by the judges, based on the relative quality of work in that category. The American Advertising Awards competition honors “The Creative Spirit of Advertising.” It is intended for “original” creative work. Therefore entries derived from or making use of previously created and/or published pieces by anyone other than the entrant are not permitted. Copyright infringement and/or plagiarism (be it intentional or unintentional) will result in the disqualification and, if applicable, removal of awards from any entry deemed in violation. All entry fees will be forfeited.

How to Enter

Visit or your local AAF Chapter website. You will be directed to the competition site and login as a student entrant. Review the student category list to find where your work should compete, and follow the simple drop down menus to enter your information. Make sure you credit the members of your creative team, so that they will be recognized properly in press releases and other AAF winner publications. Submission of entries acknowledges the right of the AAF to use them for publication, exhibition and marketing of the American Advertising Awards competition.


We will arrange a workshop for Study ADDY submission at 2:00 pm, on Dec. 13 and Dec. 14, 2017 (VABL. 1.224). Please attend either one which fits your schedule if you would like to submit your work to the American Advertising Award Student ADDY competition.

Submission Deadlines

The information of local deadlines are available from your local AAF Chapter. After preparing your entries in the manner outlined in this guide, deliver your entries, before the deadline, to the location indicated. Since you must enter your local American Advertising Awards competition to be eligible for district competition, it is important that you do not miss this deadline. The local deadline for students is typically December–January.

If you submit your entry by yourself, you should mark up your calendar for AAF local chapter’s submission deadline.

Online Entry: Midnight, Wednesday, January 10, 2018
Online Late Online Entry: Midnight, Sunday, January 14, 2018 – *late fee applies
Physical Entry Delivery: 5 p.m., Thursday, January 11, 2018
Late Physical Entry Delivery: 5 p.m., Monday, January 15, 2018

If your works were selected by the School of Art Graphic Design Committee, your entry fee will be covered by the university. Dec. 15, 2017 at 2:00 pm will be the deadline to drop off your work to your professor’s office. Our graphic design faculty will drop your work to the local contest office for you on Dec. 18.

Submission Package

I have a couple of links for envelopes that I believe will work for the student entries that will not fit in a standard 9×12 inch envelope.

14 x 18 envelopes from

17 x 22 envelopes from

  • Please do not use mailing tubes.
  • Please do not mount the printed work.
  • Please do not print your poster larger than 16.5 x 21.5.
  • Please do not use an envelope larger than 17 x 22.
  • Please also prepare a couple of illustration boards to protect your printed work.
  • Please print the entire application package out including the following items, and put them into the envelope:
    1. Entry form for each entry
    2. Invoice of all entries and signed manifest form
    (Please leave one copy of your invoice/manifest to your professor for a record of your entries. If your entries will be covered by the university, please write an one-sentence short statement on the manifest form to explain and indicate the payment will be paid by UTRGV. If you enter work from one of my classes, and would like to enter and pay your work by yourself, please leave a copy of the invoice/manifest form to me so that I can count you for extra credit.
  • Please secure the entry label to the backside of each printed work by using scotch tape.

Please note:

Comps, original photographs, illustrations, etc. all become the property of the AAF and will not be returned. Any work created for the NSAC competition will be eligible for the next American Advertising Awards Student Division competition following the NSAC finals in June. For example, creative for the 2017 NSAC sponsor Snapple is now eligible for the 2017-2018 American Advertising Awards Student Division competition.

Eligibility Requirements

  • Applicants must be enrolled full or part-time in an accredited U.S. educational institution.
  • All worked entered into the competition must have been created between January 1 and December 21, 2016.
  • Work may be developed specifically for this competition or submitted from previous projects or competitions.
  • Work must be created while entrant is a student not employed in the advertising industry. Student intern work is eligible if it is not used by or paid for by a client. Work developed for paying clients will not be accepted.
  • Entries may be entered into only one local American Advertising Awards competition, which is determined by the location of the school at which the work was created. If an affiliated competition does not exist in the market (CBSA, DMA or MSA), the district will direct the entrant to the nearest affiliated competition.
  • Recent graduates are eligible to enter as long as the entry was created while the entrant was a student during the 2016 calendar year and the entry meets all other requirements.

Shipment of Entries

Entries and entry fees should be sent to the address indicated by your local competition. All entries become the property of your local club, district, or the AAF and will not be returned. Do NOT send original artwork.

Student Auto-Forwarding

All Gold winning work will be forwarded to the district and national competition at no additional cost to the student entrant.

Silver winning work may be advanced to the district or national competition but the entrant is responsible for paying the applicable entry fee.

Judging Procedures

Judging will be conducted in accordance with the guidelines found on the AAF website. Decisions of judges and the National American Advertising Awards Committee (N3AC), including eligibility, qualifications and appropriate category placements, are final.

Entry Fees

Entry fee for student submission is $40 per single entry no matter you are an AAF member or not. You should:

  • Meet all eligibility and deadline requirements.
  • Be entered in the correct category and be correctly identified.
  • Conform to defined submission requirements.
  • Conform to all copyright laws.

Invoice / Manifest Form

After filling out the entry forms,you will be required to sign a invoice/manifest form, listing all of your entries. This form states that by signing below you:

  1. Verify that the above information is accurate.
  2. Acknowledge that proper rights were obtained for use of any elements of the entry that were not original.
  3. Agree to submit documentation deemed necessary for review.
  4. Release the entry for internet, broadcast and/or print (allow reuse of material).
  5. Verify that the entry was created within the local market (MSA) of the competition.

Student ADDY Category List 2017 – 2018:

Professional Competition – Category List 2017-2018

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