The American Advertising Awards is the advertising industry’s largest and most representative competition, attracting over 40,000 entries every year in local AAF Ad Club competitions. The mission of the American Advertising Awards competition is to recognize and reward the creative spirit of excellence in the art of advertising.
Conducted annually by the AAF, the local Ad Club phase is the first of a three-tier, national competition. Concurrently, all across the country, local entrants vie to win ADDY Awards—recognition as the very best in their markets. At the second tier, local ADDY winners compete against winners from other local clubs in one of 15 district competitions. District ADDY winners are then forwarded to the third tier, the national stage of the American Advertising Awards. Entry in your local Ad Club competition is the first step toward winning a national ADDY.
Entering the American Advertising Awards supports the entire advertising industry, because the AAF and its local and district affiliates use the proceeds to enhance advertising through programs such as public service, internships, advocacy groups, advertising education, and consumer awareness.
Selection of the most creative entry in each category is affected by a scoring process in which a panel of judges evaluates all creative dimensions of every entry. A Gold ADDY is recognition of the highest level of creative excellence and is judged to be superior to all other entries in the category. Entries that are also considered outstanding and worthy of recognition receive a Silver ADDY. The number of awards given in each category is determined by the judges, based on the relative quality of work in that category.
Student Division
The Student Division of the American Advertising Awards competition, sponsored by the AAF and Ad 2 National, is a unique national awards program designed specially for college students. Work entered at your local level can move up to the regional and national judging, just like the work entered by professionals across the country.
Applicants must be enrolled full or part-time in an accredited U.S. educational institution.
Students may submit work developed specifically for this competition or from previous projects or student contests.
Work must be created while the entrant is a student not employed in the advertising industry. Student interns are eligible to enter.
The Jury Panel of AAF-RGV 2022 Local Competition
- Robin Bullard
- Glenn Griffin
- Devon Smittcamp
| AAF-RGV ADDY Awards Student Winner From SOAD of UTRGV | Entry Name | Category | Award Average of All Judge Score | Professor |
| Kyle Jacinto | Oni-giri Poster Campaign | S09B: Poster Campaign | Best of Show & Gold 95.33 | Ping Xu |
| Kyle Jacinto | Oni-Giri Logo | S24A – Logo Design | Gold (95) | Ping Xu |
| Kyle Jacinto | Oni-Giri Digital Creative Tech | S31 – Digital Creative Technology | Gold (94.33) | Ping Xu |
| Kyle Jacinto | Oni-Giri Transit Ad – Site | S10C – Site | Gold (94) | Ping Xu |
| Juan Alonzo | Jellyfish Flower Illustration | S25A – Illustration – Single | Gold (93.67) | Ping Xu |
| Kyle Jacinto | Oni-Giri Billboard Advertisement | S10A – Outdoor Board | Gold (92.67) | Ping Xu |
| Kyle Jacinto | Oni-Giri Advertising Campaign | S21 – Consumer Campaign | Gold (92.67) | Ping Xu |
| Kyle Jacinto | Oni-Giri Branding Campaign | S22B – Integrated Brand Identity Campaign | Gold (92.67) | Ping Xu |
| Kyle Jacinto | Oni-Giri Transit Campaign | S10D – Billboard Campaign | Gold (92.33) | Ping Xu |
| Kyle Jacinto | Oni-Giri Mobile App | S14 – App (Mobile or Web-Based) | Gold (92) | Ping Xu |
| Noemi Garcia | Seoul Rising Event Poster | S09A – Single | Gold (92) | Ping Xu |
| Emily Guerra | ADEE Event Poster | S09A – Single | Gold (90.67) | Ping Xu |
| Julieta Reyes-Zumarraga | Guava Ju Advertising Campaign | S21 – Consumer Campaign | Gold (90) | Ping Xu |
| Emily Guerra | ADE Expo-2021 Logo | S24A – Logo Design | Silver (88.67) | Ping Xu |
| Kenia Salazar | SWPA Event Poster | S09A – Single | Silver (88.33) | Ping Xu |
| Ariana Garza | Full of Flutter | S21 – Consumer Campaign | Silver (88) | Ping Xu |
| Julieta Reyes-Zumarraga | Guava Ju App | S14 – App (Mobile or Web-Based) | Silver (86.33) | Ping Xu |
| Juan Alonzo | The Ballot – App Design | S14 – App (Mobile or Web-Based) | Silver (86.33) | Ping Xu |
| Juan Alonzo | AIGA Eye On Design Poster | S09A – Single | Silver (86) | Ping Xu |
| Savannah Smith | Mental Health during COVID | S09A – Single | Silver (86) | Ping Xu |
| Andres Trejo | Sony Award 2022 Logo | S24A – Logo Design | Silver (85.33) | Ping Xu |
| Jesenia Garcia | I Spy Stationary Package | S02 – Stationery Package | Silver (85) | Ping Xu |
| Kenia Salazar | No Debate App | S31 – Digital Creative Technology | Silver (85) | Ping Xu |
| Oscar Ramos | AIA 2021 Event Poster | S09A – Single | Bronze (84.67) | Ping Xu |
| Ariana Garza | Level-Up App | S31 – Digital Creative Technology | Bronze (84.33) | Ping Xu |
| Andres Trego | Sony Award 2022 Poster | S09A – Single | Bronze (83) | Ping Xu |
| Ariana Garza | Level Up – App | S14 – App (Mobile or Web-Based) | Bronze (83) | Ping Xu |
| Miroslava Rodriguez | RunDown App | S31 – Digital Creative Technology | Bronze (82) | Ping Xu |
| Cazzandra Rojas | HOW Design Live 2021 Event Poster | S09A – Single | Honorable Mention (81.67) | Ping Xu |
| Alexis Calderon | CeS Logo | S24A – Logo Design | Honorable Mention (81.67) | Ping Xu |
| Miroslava Rodriguez | RunDown App | S14 (Mobile or Web-based) | Honorable Mention (81.33) | Ping Xu |
| Candace Rodriguez | Hitchin Car Rental App | S14 – App (Mobile or Web-Based) | Honorable Mention (81.33) | Ping Xu |
| Candace Rodriguez, Karen Tamez | Can Do – Volunteer App | S31 – Digital Creative Technology | Honorable Mention (79.67) | Ping Xu |
| Javier Gonzalez | How Design Live Event Poster | S09A – Single | Honorable Mention (79.33) | Ping Xu |
| Andres Trejo | Sony Award Event Mailer | S06 – Direct Marketing | Honorable Mention (79) | Ping Xu |
| Andres Trejo, Oscar Ramos | Amerifacts Political News | S14 – App (Mobile or Web-Based) | Honorable Mention (78.33) | Ping Xu |
| Eva Robles | DMEXCO 2021 Advertising Campaign | S21 – Consumer Campaign | Honorable Mention (78.33) | Ping Xu |
| Bianca Rodriguez | Lovo | S14 (Mobile or Web-based) | Honorable Mention (78) | Ping Xu |
Dear student winners,
Congratulations for your American Advertising Awards with Gold ADDYs, Silver ADDYs, and Bronze ADDYs in the AAF-RGV local competition! If you won Gold awards, your entries will be advanced by the AAF-RGV local club to the District-10 chapter. If you won Silver or Bronze awards, your entries will be advanced by the local club to the regional level too if you pay $27 entry fee for joining the regional level competition. You will receive an email from the District-10 for joining the regional competition.
Student Awards & Winners From AAF-District 10 ADDY Award Regional Competition | April 11, 2022
https://pxstudio.us/pdf/2022_District-10_Winners.pdf
If you are a Gold ADDY winner, your entry has automatically advanced on to the National competition, paid for by the District. If you are a Silver ADDY winner, you will receive an email from the AAF National office asking if you want to advance your Silver entries on to the National competition. Those emails should start going out during the week of April 11. The entry fee to advance Silver ADDYs to AAF National is $125/per entry for professionals and $30/per entry for students, payable to AAF National who will have all instructions. All Gold and Silver entries are online and AAF National has access to them, so you do not need to resubmit anything. The National judging will take place in May.
District Trophies will be shipped to local AAA chairs in June and then distributed from there.
The National American Advertising Awards show will be June 5th during ADMERICA in Nashville. Click Here for more information!
View/Download a PDF of the 2022 District 10 AAA winning entries, broken down by city:
2022 DISTRICT 10 WINNERS LIST.
| District 10 ADDY Awards Student Winner From UTRGV | Entry Name | Category | Award | Professor |
| Julieta Reyes-Zumarraga | Guava Ju App | S14 – App (Mobile or Web-Based) | Silver | Ping Xu |
| Julieta Reyes-Zumarraga | Guava Ju Advertising Campaign | S21 Consumer Campaign | Bronze | Ping Xu |
| Kyle Jacinto | Oni-Giri Mobile App | S14 – App (Mobile or Web-Based) | Bronze | Ping Xu |
| Andres Trejo | Sony Award 2022 Poster | S10A – Outdoor Board | Bronze | Ping Xu |
| Juan Alonzo | Jellyfish Flower Illustration | S25A – Illustration – Single | Bronze | Ping Xu |
The award trophies will be available to students in May.
2022 AAF District-10 / Schools with Student Awards:
Student Best of Show:
> Southern Methodist University | S27 – Art Direction – Single
Student Special Judges Award:
> Southern Methodist University | S29 – Animation or Special Effects
> University of Texas at Arlington | S04 – Special Event Materials
> Texas A&M University–Corpus Christi | S22B – Integrated Brand Identity Campaign
| Institution | Gold | Silver | Bronze | Main entry categories |
| University of Texas at Arlington | 4 | 2 | S01A – Packaging S05D – Magazine Design S21 – Consumer Campaign S22B – Integrated Brand Identity Campaign | |
| University of Texas at Austin | 1 | S21 – Consumer Campaign | ||
| University of Texas Rio Grande Valley | 1 | 4 | S10A – Outdoor Board (Flat or 3D) S14 – App (Mobile or Web-Based) S21 – Consumer Campaign S25A – Illustration – Single | |
| University of Texas at San Antonio | 1 | 3 | 1 | S05E – Book Design S22B – Integrated Brand Identity Campaign S25A – Illustration – Single |
| Southern Methodist University | 6 | 6 | 8 | S05C – Cover/Editorial Spread or Feature – Series S07B – Campaign S19A – Single S09B – Campaign S10D – Campaign S21 – Consumer Campaign Campaign S23 – Copywriting S27A – Single |
| Texas A&M University-Corpus Christi | 1 | 1 | 2 | S05D – Magazine Design S12 – Website (Desktop or Mobile) S22B – Integrated Brand Identity Campaign |
| Texas A&M University-Commerce | 1 | S7B – Campaign | ||
| University of North Texas | 1 | Integrated Brand Identity Campaign | ||
| Texas Christian University | 1 | S01A – Packaging | ||
| University of Central Oklahoma | 4 | 8 | 16 | S01A – Packaging S05A – Cover S05B – Editorial Spread or Feature S05D – Magazine Design S05E – Book Design S06 – Direct Marketing S09B – Campaign S13B – Campaign S14 – App (Mobile or Web-Based) S22B – Integrated Brand Identity Campaign S24A – Logo Design S28A – Single S31 – Digital Creative Technology |
| Job Propulsion Lab | 1 | 3 | S07B – Campaign S14 – App (Mobile or Web-Based) S21 – Consumer Campaign | |
| Louisiana State University of Shreveport | 1 | S01A – Packaging | ||
| University of the Incarnate Word | 2 | 1 | S05E – Book Design S22B – Integrated Brand Identity Campaign S25A – Illustration – Single | |
| Texas State University | 1 | 1 | S22B – Integrated Brand Identity Campaign |