https://www.behance.net/gallery/136289199/Yesr-of-The-Tiger-Collateral-Campaign
Work Title: Year of The Tiger 2022 Collateral Campaign / Event T-shirt Design-1
Mascot Design: Ping Xu
T-Shirt Design: Ping Xu
Client: UTRGV Office of International Admissions & Student Services (IASS)
Work Title: Year of The Tiger 2022 Collateral Campaign / Event T-shirt Design-2
Mascot Design: Ping Xu
T-Shirt Design: Ping Xu
Client: UTRGV Office of International Admissions & Student Services (IASS)
Work Title: Year of The Tiger 2022 Collateral Campaign / Web Banner (1140px X 432px)
Banner Design: Ping Xu
Digital Illustration: Ping Xu
Pattern Design: Ping Xu
Client: UTRGV Office of International Admissions & Student Services (IASS)
Work Title: Year of The OX Collateral Campaign / Facebook Banner (1200px X 630px)
Banner Design: Ping Xu
Digital Illustration: Ping Xu
Pattern Design: Ping Xu
Client: UTRGV Office of International Admissions & Student Services (IASS)
Work Title: Year of The Tiger 2022 Collateral Campaign / Instagram Post (1080px X 1080px)
Graphic Design: Ping Xu
Digital Illustration: Ping Xu
Pattern Design: Ping Xu
Client: UTRGV Office of International Admissions & Student Services (IASS)
Work Title: Year of The Tiger 2022 Collateral Campaign / Event Poster (13″ X 19″)
Graphic Design: Ping Xu
Digital Illustration: Ping Xu
Pattern Design: Ping Xu
Client: UTRGV Office of International Admissions & Student Services (IASS)
The collateral campaign of “Year of The Tiger 2022” was designed for the Office of International Admissions & Student Services (IASS) of The University of Texas Rio Grande Valley for IASS’s Lunar New Year 2022 event. The collateral campaign includes an event logo/mascot design, a gift bag design, a T-shirt design, a poster design, an instagram post design, and a couple of web banner designs for IASS official website and Facebook page.
In China, the Tiger is considered the king of all beasts as it symbolises power and a great deal of nerve. It is also a symbol of luck considered to be an embodiment of positive energy. Inspired by one of the Chinese traditional folk art forms, Cloth Tiger, I created a logo and tiger mascot for the event and converted the mascot illustration to two three-dimensional tigers by applying one of the 3D features of Adobe Illustrator. The concept of the design is hoping and seeking a peaceful and fortunate new year to the world.