INDIGO Award 2021 Int’l Design Competition – Ping Xu’s Award Winning Entries | April 19, 2021, Amsterdam, Netherlands

Posted by: Ping

The Indigo Design Award promotes creativity from around the world, highlighting projects that are unique in graphic design, digital, mobile, branding, and design for social change.

Indigo Awards 2021 is the 4th Indigo Design Competition since 2018. With an international judging panel of 48 leading creatives – including Pip Jamieson, Founder of The Dots, logo and identity specialist Jeroen van Eerden, and entrepreneur and software engineer Tracy Chou – the contest honors those who aren’t afraid to push the envelope or make their voices heard. Submissions are evaluated for quality, originality, function, and relevance to each topic.

2021 INDIGO Award Winners were Announced on April 19, 2021. For more information about the award winners and jury panel of Indigo Award 2021, please visit: https://www.indigoawards.com/winners

Award Winners in the Freelancer Category:
https://www.indigoawards.com/winners?competition=4&expertise=Freelancer

Indigo Award 2021 Winner Book
https://www.indigoawards.com/books/2021


Jury Panel for INDIGO 2021 International Design Competition
https://www.indigoaward.com/pages/jury

JurorJob title
Admir Hadzic Senior UX Engineer at Google
Alexander KhmelevskiyUX Designer of Clay Global San Francisco
Alex Ivanov    Product Designer of IDEO
Andreas Panagiotopoulos     Creative Director of Uncloudy & Co.
Dr. Joaquim Antero Magalhães FerreiraProfessor of University of Barcelona
Danne OjedaAssociate Professor of School of Art, Design, and Media, Nanyang Technological University Singapore
Arin BhowmickVice President of Design at IBM
Chryssa GagosiB.A. Digital Design Pathway Leader at Vakalo Art & Design College
Daisuke SasakiArt Director of Daisuke Sasaki Studio in Tokyo
Daniela VarelaCreative Director of McCann Health New York
Daniel CoutinhoHead of 2D Animation at Buck Los Angeles
Dave BentonFounder & Creative Director at Metajive
Eduardo BertoneFounder of Bertone Studio
Emilie LiuArt Director at Facebook
Erica DornBBC and Netflix Co-Prodution Giri/Haji
Eugene LazebnyCEO & UX/UI Designer Tapteek
Fabio DeltonUniCredit Social & Digital Internal Communications Coordinator
Flora FengArt Director in Baron & Baron
Francesco MilanesioExecutive Creative Director at Triplesense Reply
Hernan PuenteCEO & Founder at Indicius
Jack MorganDesigner at Google and Duolingo
Jeremy VickerySenior Lighting Artist at Sony Bend Studio
Jeroen van EerdenCreative Identity Specialist, worked with Google, Disney, and Adobe
Jon NoorlanderExecutive Creative Director at Method Studios
Leandro PeixotoFounder & Art Director at INFINIT, Design Lead at Versatiles, GadRing
Luke LiArt Director at IKEA Creative Hub; Previously a Senior Art Director at Lego
Maurice CherryCreative Strategist at Glitch
Nick SmithLead Teacher, the U.K. at Shillington Education
Nijel TaylorDesign Director at Siegel + Gale
Timothy AchumbaPrinciple Designer at Microsoft
Toru FujiSenior Creative Director, ADK Tokyo

UTRGV Award Winning Entries – Indigo Award 2021 – Ping Xu

Ping Xu: One Silver Award & Two Bronze Awards

Work Title: Year of The OX 2021 Collateral Campaign
Award: INDIGO Award – Silver in Logos 2021, Freelancer
Client: UTRGV Office of International Admissions & Student Services
Designer & Winner: Ping Xu | Award Certificate
https://www.indigoawards.com/winners/3800
https://www.behance.net/gallery/113363329/Year-of-The-OX-2021-Collateral-Campaign

Work Description:
The collateral campaign of Year of The OX 2021 was designed for the Office of International Admission & Student Services (IASS) of The University of Texas Rio Grande Valley for IASS’s Lunar New Year 2021 Event. The collateral campaign includes an event logo design, a gift bag and box design, a T-shirt design, an instagram post design, and a couple of web banner designs for IASS official website and Facebook page.

Inspired by one of the Chinese traditional folk art forms, paper cut, I created a logo for the event first, and addressed the logo as a focal point of each item of the collateral campaign. The OX, in Chinese culture, has a hardworking zodiac meaning. The year of 2021 is a year of the OX. The key concept of the OX logo is (“牛”转乾坤): Together, let’s fight the pandemic, and turn things around for a great future.


Work Title: Omnishow Logo
Award: INDIGO Award – Bronze in Logos 2021, Freelancer
Client: Omnishow Communication
Designer & Winner: Ping Xu | Award Certificate
Award Certificate: https://pxstudio.us
https://www.indigoawards.com/winners/4100
https://www.behance.net/gallery/100817617/Omnishow-Logo

Work Description:
The Omnishow logo was created for a Chinese communication firm in Liaoning province. To design the symbol mark of the corporate identity, I illustrated the silhouette of magnolia as the symbol shape from the provincial flower of Liaoning, and created a water pattern inside the petal silhouette of magnolia to imply the meaning of cultural communication. To design the wordmark for the name block of the corporate identity, I chose a typeface called “Bebas Neue,” and applied three pathfinder filters to modify the letters so that the wordmark’s typographic style can easily match the symbol mark’s illustration style. The concept of the logo is that a beautiful scene comes from diversity and cultural exchange and communications.
(繁花似锦源于水乳交融的景象).


Work Title: Seattle Noodle Logo
Award: INDIGO Award – Bronze in Logos 2021, Freelancer
Client: Grand Noodle House of Seattle
Designer & Winner: Ping Xu | Award Certificate
https://www.indigoawards.com/winners/3013
https://www.behance.net/gallery/90469015/Seattle-Noodle-Logo

Work Description:
The logo of Seattle Noodle, designed for a brand new Seattle-based Asian restaurant Grand Noodle House Seattle, was selected by LogoLounge Book Series – Volume 12. Every year LogoLounge showcases top identity designs from around the world through the LogoLounge book series, where a preeminent panel of jurors chose logos to present the best of the best. The judges for this edition included Dan Janssen, Mackey Saturday, Veronica Fuerte, Chris Do, Jonathan Rudolph, Justin Ahrens, Szende Brassai, Tamari Chabukiani, Bruno Campos and Eddie Lobanovskiy. The Jury selected among tens of thousands to be represented in LogoLounge Book 12. The book was published on January 5, 2021.

To create the symbol mark of the restaurant logo, I used wavy lines to symbolize noodle inside a bowl, and display an American symbol onto the bowl to present the meaning of Asian American food and an American restaurant in Seattle. The concept of identity means Seattle Noodle, a noodle restaurant, in the Emerald City Seattle.

To create the word mark of the restaurant logo, I designed the logotype ring through a unique typeface and pathfinder in Adobe Illustrator, and added the symbol of star anise, one of the most popular seasonings in Asian cuisine, into the ring.