Selected Logo by LogoLounge Book 12 | Published on January 5, 2021

Posted by: Ping

Work Title: Seattle Noodle Logo
Graphic Style of the Logo: Crests
Logo Designer: Ping Xu
Client: Grand Noodle of Seattle (Asian Restaurant)
Award: A selected work by LogoLounge 12 Book
https://www.logolounge.com/book12winners
https://www.logolounge.com/designers/pingxu
https://www.behance.net/gallery/90469015/Seattle-Noodle-Logo
https://amzn.to/2KaoTtr

Work Description:
The logo of Seattle Noodle, designed for a brand new Seattle-based Asian restaurant Grand Noodle House Seattle, was selected and published by LogoLounge Book Series – Volume 12 on January 5, 2021.

To create the symbol mark of the restaurant logo, I used wavy lines to symbolize noodle inside a bowl, and display an American symbol onto the bowl to present the meaning of Asian American food and a restaurant in the U.S.. To create the word mark of the restaurant logo, I designed the logotype ring through a unique typeface and pathfinder in Adobe Illustrator, and added the symbol of star anise, one of the most popular seasonings in Asian cuisine, into the ring.


LogoLounge 12

Book Title: LogoLounge 12
Series Title: LogoLounge Book Series
Series Number: 12
Genre: Art
Publisher: BookBaby (January 5, 2021)
Page: 224
Language: English
Format: Hardcover
Hardcover ISBN: 9781098348632
ISBN-10: 109834863X
ISBN-13: 978-1098348632

LogoLounge was launched in 2002 and was created from a need for an efficient way to find reference material for logos. The founder is corporate identity designer Bill Gardner, president of Gardner Design in Wichita, Kansas. LogoLounge is a research and networking tool for graphic designers who create corporate identities, or logos.

Logos submitted to LogoLounge are considered for publication in the affiliated book series. Each book features the most recent top 2,000 logos selected by industry judges and organized according to trends and keywords. LogoLounge Volumes 1, 2, 3, 4, 5, 6, 7 and 8, and Master Library Volumes 1, 2, 3 and 4 have been published by Rockport Publishers. Book 9 was published by HOW Publishing, and Book 10 was published by Indicia Press. The volumes 11 and 12 of LogoLounge have been published by BookBaby in 2019 and 2021. Every year LogoLounge selects top identity designs from LogoLounge annual global competition and showcases them from around the world through the LogoLounge book series, where a preeminent panel of jurors chose logos to present the best of the best.

The twelfth edition of the bestselling LogoLounge book series features the leading edge of identity design created by highly accomplished identity designers from around the world. Carefully curated by an expert panel made up of some of the most revered names in the industry. The judges for this edition included Dan Janssen, Mackey Saturday, Veronica Fuerte, Chris Do, Jonathan Rudolph, Justin Ahrens, Szende Brassai, Tamari Chabukiani, Bruno Campos and Eddie Lobanovskiy. The Jury selected 3,000 logos from around 61 countries among 43,000 submissions to be represented in LogoLounge Book 12. The book was published on January 5, 2021. https://amzn.to/2KaoTtr


The Ten All-Star Members of LogoLoung Book 12 Jury Panel:

JurorJob title
Dan JanssenLincoln Design Co.
Mackey SaturdayCreative Director at Mackey Saturday
Veronica FuerteHey Studio Barcelona
Chris DoBlind and The Futur
Jonathan RudolphFounder, Logo Inspirations Melbourne
Justin AhrensFounder & Principal of Rule 29
Szende BrassaiGraphic Designer at AdLine
Tamari ChabukianiFounder, Art Director at Pragmatika Design
Bruno CamposFounder, Pupila
Eddie LobanovskiyFounder & Creative Director – Unfold Co.