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Fernando De la Cruz

Senior graphic design student

Areas of Specialization

Typographic Design

The art of arranging letters and text in a way that makes the copy legible, clear, and visually appealing to the reader. It involves font style, appearance, and structure, which aims to elicit certain emotions and convey specific messages. Typography is a vital component of user interface design and has a profound effect on the way that users digest and perceive information.

Illustration

Illustration involves the creation of a narrative image that tells a story, conveys an emotion or mood, or sells a concept or product. Digital illustrators use a combination of illustration software and image editing software to create computer art. Digital illustration is not merely the manipulation of images with software; it is the actual creation of new art with digital tools.

UI/UX Design

The creation of the user interface for an app, website, or other interactive media. User experience (UX) design is focused on eliminating friction for the user of a product or service. User interface (UI) represents how users interact with and experience digital products and services. While UX and UI go hand in hand, they are two distinct, related disciplines.

Additional Fields

Printmaking

Screen printing is a method of duplicating an image or design by passing ink through a mesh onto a different surface. Commonly used screen printing method is the lithography technique however many techniques exists.

Animation

The art of creating movement in a two-dimensional space. This includes characters, creatures, FX, and backgrounds. Mainstream 2D production largely involves digital processes and some hand drawn techniques.

Game Design

The process of creating and shaping the mechanics, systems, and rules of a game while making sure the features keep players engaged. Designers may focus on the game's setting, characters, or visuals.