Three Vital Concepts of Design

Color Theory

Often overlooked in the non-professional design world is the consistency of brand colors and how they are viewed differently in print and digital design.It’s vital to know how colours interact with each other; if combined in certain ways they have different effects on each other, for instance, a red dot on an orange background will appear inconsiderable and barely noticeable whereas that same red dot on a green background will become embellished, bold, and more fierce, this is due to them being complementary colours, which we discussed previously.

Imagery

Images lend themselves very well into what we put into illustrations or photography. People in general respond well to images that can help form a connection to the viewer depending on the context. The quality must matter when considering the product or brand of the company and making sure they are high quality, make sure the image is not stretched or pixelated. Complex ideas can be conveyed powerfully by a single carefully selected image and can be communicated more effectively than a purely text-based description. An image’s capacity to engage viewers and communicate meaning make it a very useful design tool for graphic designers.

RGB and CMYK

You’ve carefully selected your brand colors, designed your logo, and are now ready to introduce your brand to the world, but you likely haven’t considered that in order to keep it consistent, you will need to understand the difference in color mode (RGB vs CMYK), why color mode matters in design, and how it affects the presentation of your brand. Often overlooked in the non-professional design world is the consistency of brand colors and how they are viewed differently in print and digital design.