A-421 Project-2D:
The Brand Manual

Posted by: Ping

Project Description: Develop a hypothetical design, the brand manual, for MonaVie
Project Requirement:
Create a brand book in Adobe InDesign CS6
Project Due:

  • Brand manual book (8.5 X 11 / Spiral Binding)
  • Logo specs layout (13 X 19)

Project Dateline: December 4, 2012

Three reasons why you need a brand manual:

  1. To enhance marketing and sales efforts so that effective use of the brand logo, design and expression generate a positive impact.
  2. To avoid physical distortions and deviations from the true design and character of your brand.
  3. To remind people that behind the brand is a company that invites trust and confidence.

Product branding goes beyond the product. It also communicates what your company is all about.

Your Brand Manual Should Contain

  1. A full brand description and what it stands for. The brand’s description should run parallel with the values of the company.
  2. A list of situations that the brand and its symbols can be used and cannot be used.
  3. Tone and use of words relating to the brand.
  4. Specific colors, dimensions, lines, accents, inclusion of trademark, brand signature, image styles.
  5. Typographical elementsReproduction guidelines (for advertising agencies and printers)

Some of the best Brand Manuals:

 

  1. A-421 Project-2D Brand ManualSelected Student Works | PXSTUDIO – blog
    A-421 Project-2D Brand ManualSelected Student Works | PXSTUDIO – blog
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