A-421 Project-2C: Visual Identity

Posted by: Ping

Project Description:
Redesign and develop a hypothetical visual identity system for MonaVie LLC
Project Requirement: Create at least six items for the marking system

Visual Identity is visible elements of a brand, such as color, form, and shape, which encapsulate and convey the symbolic meanings that cannot be imparted through words alone. In a broader (corporate) sense, it may include elements such as:
• A Defined System of Colors (Key Colors and Additional Color Palette Options)
• Logotype (Company’s Name Block / Corporate Typefaces)
• Basic Typography (Stand Typographic Treatments)
• Basic Elements of a Marking System:
_Uniforms / Dress Code
_Office Supplies: Label, Seal, Tag, Pen, Mug, …
_Marking of the Location
_Building Architecture
_Web Banner and Website

Visual Identity based on a logotype, a series of color schemes and typography applied to various media in various techniques and according to rules defined by a coherent visual identity protocol. A system of rules is what brings together means of communication into an effective and recognizable whole that reflects the actual image.

Visual identity comes to life when means of communication have been shaped (memos, business cards, envelopes, the company seal, external and internal marking system …) and when their usage protocol has been compiled. The protocol has to contain clearly defined and rigorously delineated mechanisms of control and supervision – otherwise the mechanisms of visual identity may easily collapse (for instance, due to a large number of contractors  working on individual applications).

Project Dateline: November 15, 2012
Project Inspiration:


  1. A-421: Project-2BCI Design – Selected Works | PXSTUDIO – blog
    A-421: Project-2BCI Design – Selected Works | PXSTUDIO – blog
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