Project Description: Establish a new corporate identity system for MonaVie LLC
Project Dateline: November 8, 2012 (Oct. 25 – Nov. 8, 2 weeks)
Project Requirement: Design a business card, a letterhead, and an envelope (a basic CI)
The Corporate Identity (CI) system comes into being when there is a common ownership of an organizational philosophy that is manifest in a distinct corporate culture – the corporate personality. At its most profound, the public feel that they have ownership of the philosophy. Often referred to as organizational identity. Corporate identity helps organizations to answer questions like “who are we?” and “where are we going?” Corporate identity also allows consumers to denote their sense of belonging with particular human aggregates or groups. It is usually visibly manifested by way of branding and the use of trademarks.
“Your corporate identity is how customers recognize you, and how your business partners and vendors perceive you. It is important to maintain a consistent and constructive corporate identity to gain credibility from the people you do business with. Developing a productive corporate identity is a process that can create several issues. As you work on your company image, recognize the issues you may have to deal with and have a plan in place to work through those issues.”
– Arnold Anderson
Project Dateline: November 8, 2012