The Brand Design Association of Korea (BDAK) hosted the 19th international Invitational Exhibition at The National Hangeul Museum, Seoul, South Korea from June 7 to 14, 2019. The exhibition, in particular, was held with the theme of ‘Hangeul Typography and Brand Design’ to explore new possibilities of brand design using Hanguel Typography. The purpose of this exhibition is to reinterpret Hanguel Typography in various ways with the concept of formative beauty, identity, and excellence that Hangeul presents.

Work Title: BDAK 2019 International Poster (One of the featured works of 19th BDAK International Brand Design Exhibition)
Exhibition: The 19th BDAK International Brand Exhibition, South Korea, (June 7 – 14, 2019)
Exhibition Theme: Hangeul & Brand Design
Exhibition Venue: The National Hangeul Museum, Seoul, South Korea
Exhibition Website: http://uniteddesigns.org/19bdak
Exhibition Booklet:
http://www.pxstudio.us/pdf/BDAK_Exhibition-Booklet.pdf
Designer & Entrant: Ping Xu
Date: April 25, 2019
Certificate of Participation:

http://www.pxstudio.us/pdf/Ping-Xu_Certificate_BDAK.pdf

Work Description:
In order to present the beauty of Korean characters and to promote sensational Korean culture, I used both Hangeul characters and English type to create a typography and event poster for the Brand Design Association of Korea.

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Work Title: Hangeul Typography Poster (One of the featured works of 19th BDAK International Brand Design Exhibition)
Exhibition: The 19th BDAK International Poster Exhibition, South Korea, (June 7 – 14, 2019)
Exhibition Theme: Hangeul & Brand Design
Exhibition Venue: The National Hangeul Museum, Seoul, South Korea
Exhibition Booklet: http://www.pxstudio.us/pdf/BDAK_Exhibition-Booklet.pdf
Designer & Entrant: Ping Xu
Date: April 25, 2019
Certificate of Participation:

http://www.pxstudio.us/pdf/Ping-Xu2_Certificate_BDAK.pdf

Work Description & Concept:
In order to present the beauty of Korean characters and to promote sensational Korean culture, I used Hangeul characters to create an experimental typography poster. Because of the similarity between Chinese culture and Korean culture, I chose six Chinese characters “静，“缓”，“忍”，“讓”，“淡”，“平” which are the essential meanings of the Confucian culture and also a part of Korean culture.